UAE Real Estate Marketplace Platform Case Study | Kkeydos

Project Outline & executive summary

The real estate business in all over UAE needs a fully developed digital platform to deal with UAE dwellers, foreigners seeking investment opportunities in the local property, real estate brokers, and all enterprises developing properties. The leading business in the Middle East collaborated with Kkeydos for a full UAE Real Estate Marketplace Development by setting up an end to end PropTech platform according to Dubai market conditions for local and foreigner buyers, owners, and investors all over Dubai, Abu Dhabi and Gulf.

Getting far ahead the stagnant and old-fashioned Real Estate portals; Kkeydos had built a versatile multi-category discovery platform where users (buyers and tenants) are joined with the people around them (individual owners) by a location intelligent search engine and the certified real estate agents, master developers and NRI investors through multi defined workflow.

Scope and KPIs for Kkeydos.

Kkeydos delivered a scalable multi-tenant Proptech platform capable of significantly accelerating property discovery and tracking property transactions:

80% increase in relevance of leads due to specialized onboarding for owners, agents, and brokers, and form verification for land, residential, and commercial properties ensuring only relevant leads are forwarded to owners/agents.

100% adaptability of categories as submission engine was developed with specialized sub forms for residential, land, and commercial types in order to avoid the lack of detailed forms that often cause property listing incomplete.

65% increased search to discovery time for potential buyers due to community, and other granular search filters, mapped view of listings and intelligent sort functions.

99.9% platform availability and Media Performance due to highly available cloud architecture developed to handle images, video tours, layout documents and compliance forms without degradation of performance even during heavy traffic.

Project History and Industry Landscape

The UAE real estate market with its differentiated residential, commercial and land segments mandates specialized transaction management tools that generic listing platforms can’t address, whether it’s on a macro or micro level – from rental of luxury apartments and disposal of undeveloped land to leasing of commercial spaces.

Specific operational inefficiencies had led to the requirement for a custom real estate platform engineer at the client before we started to work with them –

1. Generic property forms: Generic templates could not accommodate specific requirements of listing, e.g. Status of Fire NOC for commercial assets, direction of a vacant plot of land etc.

2. Siloed stakeholder workspaces: Separate custom-developed or generic interfaces needed for different categories of users i.e. Private owners, licensed real estate brokers, master developers and overseas non-resident Indian investors (NRIs).

3. Incoherent commercial searches:Commercial lessees were unable to effectively search and narrow down required office spaces by features like shell and core type (bare-shell vs fitted out), ceiling height, width of a door etc.

4. Lack of buyer-interactivity tools:There was an absence of an embedded financial calculator for commercial and residential transactions.

Kkeydos End-to-End Application

A. Multi-Role Authentication & User Workspaces

Multi-Channel login Infrastructure: Incorporated secure logins through mobile number ( OTP verification), Google OAuth and Facebook login pipelines.

Tailored User Ecosystem: Created separate management hubs for Property Owners, Real estate Brokers, Master Developers, and NRI International Buyers respectively.

Role-Specific onboarding: Custom designed registration flows capturing corporate details, broker licenses, business portfolio and ongoing development projects.

B. Category-Specific Property Submission Engine

Residential Engine: Custom built to allow the input of fields required for apartment, luxury villa, studio, penthouse, duplex, independent floors, number of BHKs, furnishing status and possession timeline.

Commercial Hub: Workflow specially designed to list out ready office, bare shell offices, retail shops and showrooms with appropriate fields for carpet area, entrance width, ceiling height andFire NOC (National Fire Certificate).

Investment Plots Engine: Custom developed listing flow for plots for commercial and residential use where details can be filled like plot facing, details ofapproval authorities like GHMC, HMDA, DTCP, ownership pattern of land.

C. Intelligent Discovery, Media & Smart PropTech Tools

Hyper-Local Search Architecture: Search mechanism based on cities and specific communities, with advanced filtering for budget range, built-up area, age of property, furnishing type, direction of plot facing and car parking, available.

Rich media & compliance logs: High definition image and video galleries, floor plans, all safety certified like Fire sensors, Water storage, Occupancy Certificate information with date and status were enabled for submission in listings.

Embedded buyer utilities: mortgage and EMI calculator, Area Unit converter and price trend in the real estate market, current real estate happenings and steps to be involved in buying/selling of property were added.

System Transformation: General Property Portal compared to Keydos Engine

Submission form architecture:

General Property Portal: Fix single-template submission form which misses few important specifications from commercial/plot.

Keydos Engine: Multi-templates intelligent submission engine with auto-fields selection based on choice from residential/commercial/plots.

Onboarding & security:

General Property Portal: Simple email registration no role distinction from single seller, broker or builders.

Keydos Engine: Role-based multiple security with authentication via OTP and customized on-boarding from end-users like buyers/brokers/builders.

Commercial search:

General Property Portal: General filter like residential to office with none additional information.
Keydos Engine: Dedicated Commercial search to check for height (ceiling height), bare-shell/fully furnished/semi-furnished/furnished condition and fire NOC presence.

Platform value proposition ecosystem:

General Property Portal: Standard simple listing with nothing extra post-search for buyer.
Keydos Engine: Interactive Discovery hub with calculators for finance and price trend, local, NRI etc. Guides available for buyers.

Our Engineering approach Our agile and a process-centric software development life-cycle was utilized to architect and construct this PropTech platform:  Market Audit and Workflow design Mapped the workflows of UAE buyers, renters, brokers and enterprise real-estate developer  dynamic database schema design Leveraged a relational modelling solution designed for ordering and indexing of millions of real-estate attributes spread across many categories  Mobile First UI/UX and prototyping Design wireframes that are performant for desktop browser access and real-time mobile engagement.  Full stack web and tool development Building RESTful APIs, web frameworks, financial calculators. * Integration, Testing, Media Optimization,Cloud Deployment Performing load testing for image and video compression and hosting and deployment.

Key Functionalities of the UAE Property Market

Multi-stakeholder registration (for Owners, brokers, developers and NRI stakeholders)

Multi-login with Mobile OTP and via Google & Facebook account

Dedicated listing processes for Residential, Commercial and plots

Intelligent property search with city/community filter

Specific search of commercial properties (offices, showrooms, retail)

In-depth media integration with all the property features (HD photos, video Walk-through, floor plan.etc)

Complete tracking of safety and compliance certificate (Fire NOC, OC.etc)

In-built property tools (EMI calculator and unit converter for area.etc)

Informative contents (buyer's and seller'sguide, pricing trend, market news.etc)

Personalized saving of favored properties and tracking of interests

Responsive Web and mobile friendly architecture of the entire platform

FAQs

Q1: What is the main theme of this UAE Real Estate Marketplace case study?

A1: This case study explains how Kkeydos architected a customized, multi-role real estate marketplace platform for the UAE real estate sector, with distinct transaction workflows for residences, offices, and land plots.

Q2: What distinguishes commercial and plot property types on this platform from generic ones?

A2: Instead of a standard form; we used Dynamic Submission Engines. Entering 'Commercial' would display specialized fields like 'ceiling height', 'carpet area', and 'fire NOC status,' whereas 'Plots' would prompt 'facing direction' and 'approval authority.'

Q3: Is the marketplace accessible to International buyers & NRI Investors?

A3: Yes. With exclusive user flows, user guides, and discovery tools crafted for NRI and international investors, looking to own or lease residential or commercial properties in the UAE.

Q4: Are there multiple ways to authenticate/register users?

A4: Yes. OTP verification from mobile number, google login/Facebook sign-in followed by role selection (owner/agent/developer).

Q5: Canbrokers & real estate developers manage a diverse range of listings on the marketplace simultaneously?

A5: Yes. The property marketplace has separate portals for licensed real estate brokers and developers to manage multi-asset portfolios, track leads, update construction and development projects status, and add marketing media to their listings.

Q6: Are property financial instruments integrated onto the platform?

A6: Yes. PropTech tools including an interactive real-time EMI calculator, an area converting tool, an up-to-date trend of property value, purchasing/selling guidelines are embedded on the portal.

Q7: How does the business user experience the commercial property listing details as compared to the residential one?

A7: The advanced filters provided the searches allow users to filter the commercials on basis of business characteristics like ready office vs blank shell status, showroom display value, facilities, conference rooms, and fire NOC approval.

Q8: Can the platform support high volumes of photos & video walkthroughs for real estate listings?

A8: Yes. The cloud media hosting and data delivery pipe work effectively together rendering property pages at a high resolution display of a picture gallery, building plan, and video walkthrough without load delays.

Q9: What is our IP ownership structure for the marketplace's source code and design?

A9: The client is given complete ownership of the marketplace’s intellectual property and source code at the time of final deployment. Also, we provide absolute lack of any required software license or resale commission to us.

Q10: How may my business get a real estate website or PropTech marketplace from Kkeydos?

A10: For a one-on-one consultation or the provision of a technical roadmap, contact our solution engineers using the link provided below or visit us on our 'Contact' page: https://www.kkeydos.com/contact-us