Making ad technology more efficient. An enterprise-grade advertising, lead generation, and direct marketing solution provider built for today. A high-speed ad tech gamechanger.
CipherAds offers efficient campaign management, data optimization, and a robust targeting platform to provide its clients with tailored solutions for maximum growth.
To stand out as an authoritative and innovative provider, CipherAds had to communicate these sophisticated services to enterprises across the globe and, more critically, attract those enterprise clients to convert into new sales leads. The team at kkeydos owned the entire project lifecycle-taking us from strategy and UX planning through clean brand development and into detailed layout designing of responsive web app interface & a comprehensive & scalable dashboard.
Partnered with Kkeydos to begin a much needed digital transformation-to reposition themselves more competitively in the performance marketing market and to begin to remedy multiple issues at a visual level within its operations:
Heavy Service Messaging
Digital ads consist of a vast number of niches, including PPC Advertising, Social Media Ads, Programmatic ads, ROI Measurement & more. As such, CipherAds required a visually structured flow that communicated to potential clients (of a corporate caliber) these specialized services without the burden of excessive technobabble.
Lack of Conversions on Existing Ad Landing pages
The client was seeking optimized landing page templates specifically with layouts meant to attract corporate inquiry clients, book strategy calls, and showcase visual ad proof.
Mobile Responsiveness and Dashboard Ergonomics
Because it is a common practice for Business decision makers to assess digital ad agencies via tablets and mobile phones – fluid mobile first design patterns were necessary to ensure interactive campaign metrics, ROI reporting, call to actions and more rendered efficiently on all devices.
Higher Order Brand Positioning
It is well known in the industry that the more professional your designs; the more clients. The ad marketing landscape has extremely strict performance to conversion metrics. It made sense for CipherAds to pursue a modern and clean darker aesthetic that included bold sans-serif typography as well as custom data visual aids to showcase its prowess in tech enabled marketing.
A bespoke, high-performance digital platform was developed by Kkeydos tailored to CipherAds' target clientele:
A New Contemporary Brand Design For This Ad Agency
As the face of CipherAds, we developed an aesthetically sophisticated and highly tech-modern brand design with pops of electric neon, an ominous slate grey dark mode, and impactful high contrast fonts to cement the brand as the frontrunners in driving results.
An Interactive Showcase Of CipherAds Advertising Services & Real Time Performance
Charts CipherAds has effectively categorized their main advertising offers into intuitive visual cards, well-segmented tab structures, and fluidly animating data counters. Leads can take the time to peruse each of CipherAds’ advertising options, evaluate ROI numbers, and understand the ad pipeline in few clicks!
End-To-End Lead Forms & Unmatchable Scheduling Automation System
Ad agencies are notoriously known for painful, messy lead gen forms, which we simplified into a 3-step strategy call automated workflow.
Potential clients can instantly check off their primary advertising objectives, budget (per month), and channels to be optimized with just a few quick inputs resulting in increased lead acquisition conversion!
A UI/UX Driven With a Mobile First Experience
Since a significant portion of today's leads access advertising options through their devices, we ensured a completely optimized experience by building all buttons, graphics, icons, cards and form inputs native to any touch interface. The platform delivers the ideal experience by maintaining excellent performance without render shift or layout issues-regardless of viewing on desktop computers, mobile, or tablets! Complete end to end product development For our client, we took charge of end to end development which includes initial discovery sessions, wire-framing, high-fidelity designs made withfigmaint, all aspects of the front-end,analytics integratitionandfinal product rollout!
• End-to-end Product Execution - Oversaw the product development journey from 1-0. (Strategy, Development, Launch).
• The Ultimate Dark-High-Tech - The modern, dark visual ecosystem built to enforce command through performance advertising.
• Optimized Lead Funnel - Drove \~50%+ form friction reduction with our native three-step strategy call booking process.
• Fully ResponsiveUIX - AllUIX flawlessly executed across all desktops, mobile and desktop views (100% fluid).
• Data-Driven Visuals - Seamlessly embedded visual metrics, client accolades, and client success highlight cards into the main scroll experience.
Kkeydos successfully designed and developed the flagship CipherAds platform, employing our streamlined 5-phase engineering workflow;
1. Discovery & Competitive Strategy
We research the leading ad tech platforms, understand B2B buyer characteristics, user persona mappings, and define the visual and conversion targets for the project.
2. Information Architecture & UX Wireframing
We revamp the user flow based on the UX wireframe blueprints (low and high fidelity) for seamless user and conversion flow.
3. High-Fidelity UI design and Figma Prototyping
We design custom vector ad tech icons and UI mockups, while creating scalable components, and build highly interactive prototypes with Figma.
4. Responsive Development & Analytics Integration
Our engineering team develops the platform with clean and fast front end code that makes it extremely fast, uses fluid animations and seamlessly integrates conversion tracking tools.
5. QA and Launch
We test quality across all devices, cross browser, optimize speed and fix designs before securely launching the website.
Q1. What is the CipherAds platform case study about?
Ans. The CipherAds case study shares how Kkeydos engineered a high-converting, ultra-modern web3 ad-tech and digital marketing platform-comprised of tailored UI/UX layouts, clear services, and a streamlined booking engine to secure strategy calls and accelerate the client acquisition process.
Q2. What did Kkeydos do for the CipherAds case study?
Ans. Kkeydos executed product strategy and design including a full lifecycle of custom UI/UX design (from wireframes to interactive prototypes and high-fidelity assets) and end-to-end product engineering (with live software deployments for both the website and dashboard).
Q3. I have a digital marketing/ad agency, why should I invest in custom web design?
Ans. In the landscape of performance marketing your website serves as the number one lead generation tool for your agency.
Having modern, elegant, visually pleasing and rich in data design lends clients the ability to quickly digest your sense of authority and build rapport.
Organized in that fashion you can easily organize your content while simultaneously winning more of those clients and business from website interactions.
Q4. Does Kkeydos design custom web platforms for other marketing, agency, or ad tech companies?
Ans. Absolutely! We focus on custom UI/UX design and premium web development services for marketing agencies, ad-tech firms, saas platforms, as well as any type of corporate agency that wants to achieve increased website traffic and appointments.
Q5. How does the 3-step strategy booking engine create additional leads?
Ans. By converting multiple complex multi-page form sections into a simple, visual, multi-choice interaction sequence, it reduces user friction and cognitive load, prompting prospects to make a selection faster and complete the booking journey for appointments.
Q6. Is the CipherAds website platform fully responsive for all screen sizes?
Ans. Yes. The entire CipherAds platform was built mobile-first, focusing on touch-friendly interface navigation, quickly loadable images, and intuitive content browsing for all users interacting via mobile devices.
Q7. What tools were used by the designers to craft the platform?
Ans. Our design team constructed the platform’s visual system and user interface components in Figma, utilizing atomic design principles, component tokenization, and extensive interactive prototyping features, along with the full Suite of tools from Adobe Creative Cloud for graphic assets.
Q8. How long do custom web development projects take on average at Kkeydos?
Ans. Custom web platforms & agency sites commonly take between 6-10 weeks depending on system features, complexity, client responsiveness, and interactive design prototyping milestones.
Q9. Do I have full ownership of my website code and design when we're finished?
Ans. Upon project launch, all of our website projects, code and assets is 100% client owned!
This includes graphic designs, source files, code and IP's that become exclusively yours!
Q10. What is the process of getting a custom website design and development with Kkeydos?
Ans. The process is simple-all it takes is reaching out to our creative team, to schedule an introductory discovery call. In this call, we'll discuss your requirements and business goals, and then forward you an all-inclusive project roadmap, plan and proposal.
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